About Us

Hi, I’m Fatima!

When I was 20 weeks pregnant with my first daughter, something shifted. I started looking at everything differently — the products I was using, the things going into my home, the ingredients on the back of bottles I’d never questioned before.

I wanted to switch to low tox alternatives. But finding them? That was another story. Every search led me down a rabbit hole of different websites, scattered information and products that were hard to compare or trust.

So I did what any determined mumma to be would do: I built the store I wished existed.

EC.Baby started with educational, low tox toys. The kind that nurture creativity and learning without the nasty chemicals. But as my family grew (I’m now a wife and mumma of two incredible girls), so did EC.Baby. Because the truth is, low tox living doesn’t stop at the toy box.

Today, EC.Baby is a one stop destination for families who want to make safer, more conscious choices — without spending hours researching. From pregnancy wellness and postpartum care, to eco home essentials and sensory play, everything in our store has been thoughtfully curated so you don’t have to second guess.

We believe you shouldn’t have to choose between convenience and doing what’s best for your family.

My two girls are my biggest inspiration every single day and they’re the reason I show up for this community. Whether you’re newly pregnant and just starting your low tox journey, or a seasoned eco mumma looking for your next favourite find, you’re in the right place.

Welcome to EC.Baby. 🌿

— Fatima, Founder