About Us

Hello and a warm welcome to ec.baby!

I'm Fatima, a proud mama to two precious girls who serve as the driving force behind ec.baby. This venture emerged from my personal journey through a challenging pregnancy, emergency c-section, and postpartum depression.

Having completed Early Childhood Education courses and worked extensively in childcare, I find immense joy in witnessing the development of young minds. My two girls have been my inspiration, and I've implemented a play-based learning approach in a Montessori setting for them. We have a particular fondness for wooden toys and non-toxic arts and crafts.

ec.baby is here to support new mums who may feel uncertain about what products are safe and suitable for their children. All the items we offer have been personally tried and tested by us or trusted family members, ensuring they meet our strict standards of safety and fun. This commitment extends to wellness and personal care products as well. If it doesn't have our love and approval, it won't find a place on our shelves – that's the ec.baby promise!

For a glimpse into our world and some play ideas, do check out our Instagram @ec.baby_. Join us in celebrating the beauty of parenting and keeping up with the adventures of my lovely duo.

Looking forward to being a part of your parenting journey.

With love, Fatima